Consumers are visiting small stores more often as a result of the recession, according to David Glennon, retail services manager UK, Nielsen.
He said consumers had changed the way they shopped and were visiting more different stores than they ever had in the past.
He added: “People are visiting small stores and looking at them in a different way, but conversely people are going into other stores and seeing things they might like.
“It is important as wholesalers and manufacturers we understand how we can help the independent and small store market while all this is going on. We can see it as an opportunity because you’ve got people in your store looking at different things, or as a threat because people are going to go to discounters and top-up in a different way.”
He said “value for money” was now more important to consumers and wholesalers and manufacturers should look at ways to help small stores provide value offers of either branded or own label products.