United Wholesale (Scotland) launched 30 stores under the Today’s Group’s new Day-Today fascia on April 2 in what it described as the biggest convenience retail launch Glasgow has ever seen.
United managing director Athif Sarwar said he wanted to create the maximum impact on the Glasgow community.
“We wanted to make a statement showing that we are serious about driving our retailer support package forward. In today’s tough trading environment, independents need the support of a buying group or wholesaler to stay ahead of the competition, and by uniting them under a successful fascia, we are giving them the tools they need to take their businesses forward.”
To celebrate the completion and launch of the stores, a fun-day was held at its flagship store in Wishaw, attended by Athif’s father MP Mohammad Sarwar.
Entertainers including face painters, clowns, a magician and a balloon modeller were on hand and Athif commented: “Fun day celebrations are a great way of drawing people to the stores as well as underlining the important role that local, independent stores play in communities.”
Today’s Group managing director Rodney Hunt commented: “Congratulations to Athif and his team who have worked extremely hard in the completion of these stores in Glasgow. The Nisa-Today’s symbol group overhaul has taken the group to an even greater level of sophistication, presenting a consistent corporate identity for the consumer.
“The newly improved Day-Today fascia provides a fresh image that is nationally recognised and will open up new trading opportunities for the retailers.”
United Wholesale is anticipating strong demand for the Day-Today fascia from its other retail customers, and Athif hopes to have 60 stores by the end of the year.
The Today’s Group also offers another fascia format – Today’s Local, a higher-end fascia and refit package requiring stronger investment from the retailer and United hopes to progress some of its retailers to this status.