United stirring Scottish traders

United Wholesale has launched a campaign to announce the opening of its third depot.

It will initially house a delivered operation in Queenslie, north of Glasgow, which is set to open in September. The depot will take up half of the 100,000sq ft space in the building and there are plans to use the rest for a cash and carry opening next summer.

The depot’s product range will be based on United’s offering at its West Street and Maxwell Road depots.

The launch campaign is designed around a revolution theme, as managing director Athif Sarwar believes that his new depot is set to revolutionise the country’s trading community. The strapline ‘Traders of Scotland unite – the revolution is coming to YOU’ will be used on billboards, with the imagery used on the business’s five delivery vehicles.

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