Unilever Food Solutions (UFS) has launched a free “how to” guide to help licencees pull in the punters during the festive season – one of the most important times on the pub calendar.
Written in partnership with UFS’ pub food expert, Chris Barber, the guide offers a wealth of practical advice and useful insight.
“The trade pubs generate over the festive period can be the difference between profit and loss for the entire year. In a competitive market where many pubs begin promoting their Christmas menu as early as September, staying ahead of the game is essential,” says Barber. “Pubs need to keep one eye on their competitors’ prices too, for while you can increase your prices and margin you won’t want to price yourself out of the market.”
To download a copy visit ufs.com/pubs