Spar UK has announced an extension of its partnership with UKA (UK Athletics) beyond the London Olympics until 2013.
The deal will see Spar UK continue its sponsorship of UKA’s sprints programme, which helps to identify and develop talented young performers.
Niels de Vos, UKA chief executive, said: “The Spar Sprints Initiative boasts 12 Spar Sprints Centres throughout the UK providing regular, focused training for local youngsters by UKA qualified coaches.”
Adam Margolin, Spar UK marketing controller, said: “Here at Spar UK we view athletics as the premier Olympic sport so we are delighted to be in a position to announce our continuing partnership with UKA.
“Spar International is also sponsor of European Athletics. Sponsorship enables the organisation to reach millions of consumers through branding and awareness and allows Spar to build on the community sponsorship it already offers at local levels worldwide.”