United Biscuits this week launched what it is calling its largest ever in-depot activation designed to increase growth in the sweet and savoury biscuit categories.
The tour will see UB visit 43 depots across the UK throughout this month until 19 March. Two dedicated UB brand ambassadors will be on hand to offer retailers advice on how to boost their biscuit sales including UB’s tailored Five-Step Better Biscuits, Better Business plan. Supporting the delivery to market of new product lines including the recently revamped Jacob’s Crinkly’s range, the tour will bring UB’s convenience and impulse offering to life for retailers.
In-depot retailers will be met by displays highlighting the deals on offer. They will also be offered a range of point of sale display solutions to help them create biscuit displays in-store. UB says that customers already implementing the steps have seen increased sales of more than 50% in some cases.
Hena Chandarana, trade communications controller at United Biscuits said:”We are committed to helping retailers unlock what we believe to be an £18m RSV opportunity for biscuits in the impulse trade. This is the third activation of its kind for UB. In 2014, our depot tours reached more than 7,200 retailers across nine weeks of dedicated activity. By offering targeted advice for retailers, and strong promotional activity on the best sellers, the Jacob’s ‘Snack Happy’ tour alone resulted in a depot sales increase of over 330% compared to the same period the previous year.”