Typhoo Tea has launched its first-ever digital advertising across key online channels, such as programmatic and VoD.
The 112-year-old brand has utilised the traditional media since its inception, maintaining its position as one of Britain’s favourite drinks. However, realising the efficiency and benefits of digital advertising, the brand aims to bypass the traditional marketing barriers for better engagement.
The digital campaign, created by the integrated communications agency Mediareach Advertising, kicks off tomorrow (January 22) and will include marketing across all media.
It will incorporate “intensive tactical Digital Programmatic Display ads” across popular websites, with Youtube and VoD campaigns set to follow, marking the brand’s biggest marketing programme in recent years, seeks to modernise Typhoo Tea and make it appeal to the audiences across all age groups.
The digital campaign is accompanied by heavyweight media campaign featuring an ad with celebrity chef Nigella Lawson, which has launched earlier across the top TV channels such as ITV, ITVB Sky, Channel 4 and Channel 5. In February, an intensive bus campaign will be running regionally.
Saad Saraf, CEO at Mediareach said “We have developed a unique digital strategy that will also reach, engage and entertain Typhoo’s Internet savvy customer base.”