Our superstore friends have been slashing prices since early November and even M amp;S has joined Sainsbury’s and the rest with 25% off all wine purchases. Shop on Amazon or buy a rail ticket on line and the chances are you will receive a pound;40 discount voucher from one of the wine clubs I’ve got five already.

Does the recent 45m investment by Nestl eacute; Germany in its Pizza production for export markets suggest we might yet see its Wagner’s brand offered for sale in the UK? This could herald an interesting time for the category as consumers look to reduce their spend on eating out and fast food home deliveries.

Recent research from Accolade Wines suggests the average price of a bottle of wine will exceed pound;5 a bottle next summer. The Office for Budget Responsibility has already set its eye on the wine market, planning to boost revenues from a current pound;3.1bn to pound;4.9bn by 2017 and it is anticipating a growth in consumption of 18%. Government needs to tread very carefully, neither taxing wine too highly nor placing restrictions on promotions. The damage to the off trade in Scotland is frightening.

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