Will this lead to more choco-chews from other major confectioners? Probably.
Will other ‘big brand’ owners follow Kellogg’s excellent lead and produce permanent price-marked packs across their key performing products in our sector. Any reduction in shared margin, however, will not be tolerated.
We should be pleased by the TNS Worldpanel data which shows independents growing faster than the overall grocery market over the last quarter, even if symbol groups were the driving factor. After all, we have a lot of symbol group customers using the cash and carry these days so we are entitled to share in their success.
More contrasting data from the Private Label Manufacturers Association claims toiletries, alcohol and frozen foods were among the best performing own label categories last year. In the independent sector these are three of the most problematic areas (other than wine and cider) where we have made least progress.