It’s hard to believe the Penguin brand has been around for 75 years, but a pound;75,000 prize pool should see the product ‘fly’ off the shelves – even if penguins can’t fly.
The voting for ‘Snack Product of the Year 2007′ somehow passed me by but Nestl eacute; Rowntree is making certain consumers are aware of its Aero Bubbles success with a pound;4m spend, which also introduces its new Bubbles Milk variety. With the pound;6m it is spending on its ‘all natural ingredients’ Milkybar brand we are optimistic that the chocolate revival will continue. Even Lynx deodorant is claiming ‘the effect of chocolate’ in its proposed ‘Dark Temptation’ variant.
We will be watching the performance of Walkers new Sunbites wholegrain snack product with interest to see what impact it has on other healthy snacking brands. Walkers suggests we will enjoy incremental sales and its sampling and direct mail campaign will be targeted at health professionals explaining the health benefits of the brand, as well as to consumers.