For a while it will mean more cash and less card at the till – until people get their PIN numbers into their heads. Up to last weekend, my local Waitrose still hadn’t made the switch, citing technical difficulties.
Ryvita’s new Goodness cereal fruit bars look an attractive extension for the brand into the snack market, now wide open to healthy products.
Want to pay 23% less for your Stella? That’s the differential between buying in large cans (equiv. pound;2.38 a litre) and 330ml bottles ( pound;1.82 litre) at a major multiple this week. How can Inbev preach on retail pricing issues when they allow such differentials to exist in day-to-day business?
The spin-off of Kimberley-Clark’s tie up with Disney characters to promote Kleenex facial tissues to attract younger users might just result in fewer runny noses and much healthier classrooms. Like kitchen towels and toilet tissue, own brand facial tissues have grown at the expense of branded product but this development will be good for Kleenex.
One of our leading confectionery suppliers is making sympathetic concessions to its annual growth target requirements. Distribution commitment and promotional disciplines surely count for something in a rapidly changing market place. We are a little happier and now have a scheme well worth pursuing.