Nestlé’s Buxton Water wants a slice of the action, too, and the launch of Strawberry Splash and Lemon Wave in 250ml looks like another successful lunch box entry. Neither can we ignore CCE’s Oasis Fusion. ACNielsen says non-carbonated drinks are on a roll so let’s wait and see what happens. Funny, just as Jamie Oliver gets quality back into school lunches, the market improves the quality of lunch boxes.
Unilever’s latest Partners for Growth initiative covering ice cream is most helpful. There is nothing worse than a grubby, poorly merchandised cabinet, and while its range recommendations may require some fine tuning, we support their efforts.
With National Independents’ Day less than two months away I worry if we have done enough to help our customers promote their distinct advantages within the communities they serve.
Typhoo is back on the box. The new owner appears committed to grow the brand and this move should bring its competitors out into the ring and give hot beverages a much needed boost.