Is this the way we should be building relationships with our suppliers? Question for JS – do you have a store in Gotham City?
We sometimes overlook the power of TV advertising for our sector. The new Maltesers ‘naughty’ TV campaign is working well and has already produced an uplift in sales. Bravo Masterfoods.
After all the communications problems throughout the Sudan dye crisis, I am pleased to report the removal of Cadbury Dairy Milk products from our shelves, and those of our retail customers, has gone smoothly, thanks to our well-tried crisis management programme.
It just gets better and better. Ocado has doubled its introductory offer with a pound;20 discount for a pound;90 on-line shop. But it must try harder. Of 24 wines on its offer page, nine were temporarily out of stock.