The confectionery companies have launched strong promotions for the summer holidays with Nestl eacute;’s ‘Kids Go Free’ promotion offering free tasters in a range of fun activities, and Masterfood’s Pouch Collector Scheme for free cinema tickets.
Offers like these can easily get lost on shelf and need off shelf displays and in-store point of sale material to attract attention.
Of course, if the limited voluntary ban on advertising on dedicated children’s TV channels for the under 10s goes ahead, then offers like these will be much harder to promote in future. No surprise then, that a recent report claimed that eight out of the world’s top 10 food brands are now targeting children through online marketing.
The launch of Languedoc’s ‘South of France’ wine brand next year is a bold attempt by the French to tackle the New World invasion.
The EC is concerned for the future of wine production across Europe and it’s tough going for the French in the UK independent sector.
In the wine category more than 50% of our sales are now Californian and Australian, and in spite of our support for French wines, including exclusive label varietals from Languedoc Roussillon, it will take more than a label strip to win consumers over.
Another new launch, Harvey’s Orange aperitif, must give hope to the whole fortified wine category which only a short time ago was in free fall.
What next? How about QC Juicy?