Surely, if you want to flavour your beans with a touch of Worcestershire sauce, you can splash it on from the bottle. Honestly, will this really help grow the category or just increase stockholding? To HJH’s credit, price-marking soups exclusively for independents is a good move.

JS uses its customer data base to great effect. Through the post I have received personalised discount vouchers worth pound;7 against a pound;37 spend, equivalent to 18.9% discount. Ocado’s home delivery hasn’t given up on me either, offering pound;15 off a pound;100 shop.

Cadbury’s chocolate confectionery guide, helping to bringing the magic of Christmas into store, is a nice touch. Identifying the best sellers and pack formats will really help retailers working with limited space or finance.

There are good opportunities to build our catering business over Christmas, through hundreds of local businesses who organise staff parties or purchase customer and staff gifts. Our special mailing shot is already producing some interesting results.

No sign of drought orders being withdrawn, and our bottled water sales are growing. Our own brand is going great guns. Consumers appear to be favouring own label and lower priced waters which may encourage Nestl eacute; and Danone to rethink marketing strategies.

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