Trio of new members join PRAG

Three more major suppliers supporting the wholesale/independent sector have joined the FWD PR Action Group (PRAG).

This group drives the My Shop Is Your Shop (MSYS) campaign and is now finalising the list of activities for National Independents’ Day (NID) on June lst. The new members are Coca-Cola Enterprises, Diageo and Unilever Ice Cream Frozen Foods.

MSYS chairman Alan Toft said: “PRAG is a valuable FWD working party on which major suppliers have joined major wholesaler representatives to work for the common good.”

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