Tree of Life helps US big-hitter take root in the UK

Zevia, the top-selling natural drink brand in the States, has signed an exclusive distribution agreement with Tree of Life, the specialist natural and health food wholesaler.

Created as an alternative carbonated drink for consumers wanting to avoid added sugars and artificial sweeteners, Zevia uses as Stevia-based sweetener and launched in the US in 2007. It’s now worth $60m and the only independent brand in the US top 20 diet soda list. 

Now Newcastle-under-Lyme based Tree of Life is aiming to secure multi-channel listings for Zevia in the UK, including grocery, convenience, health retail and pharmacy as well as foodservice and food-to-go. It comes in four flavours: Orange, Black Cherry, Grape and Strawberry in 355ml cans all with an RRP of £1.29. 

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