Tracking performance relative to the market

From his customary first spot on the agenda, David Glennon, marketing manager of ACNielsen, will be using EPOS data drawn from Nielsen ScanTrack and consumer panel data from Nielsen Homescan to provide a general market overview comparing year on year, and will highlight some of the Christmas winners and recent trends in consumer choices.

He will look at the relative performance of the independent sector versus the multiples in key areas such as confectionery, soft drinks and tobacco as well as performance in recent growth markets such as fresh, chilled and organics.

Glennon’s 20 years working in FMCG include, retail management with Cullen’s and Circle K, wholesaling with Booker Foodservice and sales and marketing with Quaker Oats and Heinz Foodservice. He joined ACNielsen in 2000 to set up the Catering Wholesale Service, and moved to take charge of all the marketing for products and services in 2003.

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