Tony Holmes appointed as new sales director of Bestway

Bestway Wholesale has appointed Tony Holmes to the role of sales director, as part of a restructure of the business announced earlier today. Holmes (pictured) will head up all sales functions, including the company’s contact telesales service in Perth.

Bestway Wholesale managing director Martin Race said: “The appointment of Tony will bring greater structure and energise the teams to ensure Bestway Wholesale remains the best way for customers to grow their food and drink businesses.

“As we enter our new financial year, this is a fantastic time to review and redefine the way we work with customers to make sure we are ready for the year ahead.”

Holmes, who joined Bestway in February 2016 as sales director for retail, added:  “We have audacious plans to increase sales, market share and deliver real value for customers.”

Holmes will be supported by a team comprising: Mike Ward, head of sales for retail; Frank Fraser, head of catering sales; Mike Bailey, head of Bestpets; Salih Sheikh, head of marketing; and a new head of contact centre who will be announced shortly.

James Hall, symbol development director will continue his responsibility for driving Best-one development with Paul Adams in the newly-created post as head of brand and Ross Halliday as head of club and symbol operations.

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