Toiletry bays given look at Landmark

One thousand toiletry bays in the Landmark Wholesale Group are being re-merchandised following successful trials at five members’ depots.

The project is being carried out by DCS Central, the health, beauty and household distribution specialist, which is re-merchandising health, beauty and household products with some members having up to 50 bays allocated for these sectors.

The trial took place between May 2005 and October 2005 at Blakemore Wolverhampton, BA’s Swansea and Cardiff depots, Lowries Newcastle and Hyperama West Bromwich. Following the trial the five depots’ sales in that category were almost double that compared to the rest of the members who were not involved, with Blakemore recording a 38.2% increase across this area.

DCS chairman and CEO Denys Shortt said: “The five Landmark depots where our trials took place gave exceptional results with depots on average achieving a 35% increase in sales.

“The re-merchandising makes shopping the bays much easier for retailers as the content is clearly categorised.”

Stuart Moxon, DCS national accounts manager and project leader, added: “We have two teams who not only do the physical hard work but also give free advice based on our category management work with the major players in market. This, coupled with our own in-house category management and design team, has enabled us to deliver a package that really works in a category that is becoming more and more important in the independent sector.”

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