Today’s has launched its Independent’s Party campaign.
Following on from the success of the Today’s 21 roadshow last year, the Independent’s Party promotion is visiting participating depots.
On each of the depot trade days, key suppliers take positions within a marquee to promote brands and offer special deals for retailers. Characters such as Del Trotter and Bernie the magician provide entertainment.
The depot trade days have already visited Today’s members Dee Bee Cash Carry, Global Foods, European Food Brokers, Two Ticks, Forward Foods and all five of Dhamecha Foods’ depots.
Today’s reports that the Dhamecha Watford and Wembley depots both broke sales records, with Wembley reporting a 20% increase on last year’s event day.
Nick Barker, trading director for Today’s Group, said: “Early indications are that the Independent’s Party trade days are going to be extremely successful for our members.
“They’re very important and ensure our wholesale members compete effectively in the market while making the retailers shopping experience more interesting, and of course ultimately it is a great footfall and sales driver.”