Today’s Group launches year-long promo campaign

Today’s Group has unveiled a new year-long promotional campaign, which will see it work with more than 20 global suppliers.

The Big Brand Event, which is available to customers of Today’s Group wholesale members, will be dedicated to the sponsoring suppliers and their brands and will consist of a combination of the most competitive exclusive Today’s Group deals, feature up and coming new product developments, expert category advice, and retailer facing competitions.

The first Big Brand Event campaign is sponsored by biscuit giant Pladis and features deals on the McVitie’s and Jacob’s brands, along with advice on the biscuit category. In addition, the campaign includes a competition for customers of Today’s Group members which encourages retailers to build impressive in-store product displays for a chance to win £250.

Each campaign will be supported by an in-depot, digital and social media marketing campaign, which will give supplier partners significant brand exposure, while providing the membership with regular activity to drive volume through their depots and to deliver a strong proposition to their customers.

The Big Brand Event will run throughout the year until March 2019.

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