Today’s Group campaigns to get retailers more behind Small Business Saturday

Today’s Group has launched a campaign to encourage independent retailers to raise their staff and customers’ awareness of the forthcoming Small Business Saturday, which takes place next Saturday (December 6).

The event is a non-commercial, non-political campaign which highlights the success of small businesses and encourages consumers to shop locally. Last year, £460m was spent in small businesses on Small Business Saturday. However, the event is not as well-known as it should be – only 48% of consumers are currently aware of it.

Today’s Group retail director John Kinney said: “This is a great opportunity for independent retailers to promote their business to the local community. We need to start raising awareness of the event with customers and staff now.” 

Kinney added that taking advantage of the Small Business Saturday would help retailers to generate long-term customer loyalty. “It’s not just about growing sales on one day – it presents an opportunity for retailers to grow their business on that day and beyond.

“The customers [retailers]serve on December 6 may be visiting for the first time, so it’s a good opportunity to really showcase  offers and gain a customer for life.”

To help independent retailers to make the most of the event, Today’s Group has put together a checklist entitled Six Tips for a Successful Small Business Saturday.

A free-to-download marketing pack is also available at:


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