If you trade out of, or near, London – or other venue sites such as Weymouth (sailing), Broxbourne in Hertfordshire (canoeing) or Eton Dorney in Buckinghamshire (rowing) – chances are, the Olympics will have an effect on your business. Even if you and your customers experience a sales uplift, the effects might not be entirely positive.
Wholesalers near Games venues need to plan for disruption to deliveries in and out of depot because of road closures, disruption to public transport, overzealous security or even staff taking time off to watch.
LOCOG, the Games’ organiser, has created a free online resource for businesses that may be affected at http://www.london2012.com/business/travel/, and for firms with fewer than 200 employees, it’s running free workshops in 50 locations near Games sites.
There’s also support available for larger multi-site operations. In both cases, there’s still time to sign up (but hurry) at: keeponrunning@london2012.
It’s also well worth visiting the Get Ahead of the Games site on: http://bit.ly/H09qPn.
Another excellent resource is Transport for London’s site. It has details of all road closures – easily searchable by postcode – maps of congestion hotspots and a code of practice for night-time deliveries.
The TFL site can be accessed at: www.tfl.gov.uk/2012 and will be updated as and when necessary as the Games draw closer.
And finally, check your insurance policies – are you covered for business interruptions; late or missed deliveries to your customers; and police or fire response times to alarms?
l See next month’s issue for more on the Olympics – including the views of wholesalers on how they’ve prepared for disruption and advice on passes and access.