Mintel says we Brits haven’t lost our sweet tooth and, in spite of all the obesity talk, we still enjoy our desserts. Apparently cheesecakes, trifles and cream cakes are all increasing in popularity, with chilled desserts showing a 40% rise since 2001. Even custard consumption is on the increase. Mintel suggests the market will grow by 20% over the next four years and, with my taste buds already on fire in anticipation of the new Nestl eacute; Heaven luxury chilled dessert, I will be doing my utmost to support this cause.

Looks like Branston’s Blooming Big Baked Beans launch has been up-staged by actor Hugh Grant’s efforts to boost product awareness with his alleged Baked Beans attack on a photographer in Notting Hill. No brand name was mentioned.

Wrigley’s decision to discontinue slow selling lines in their fight to limit Trident’s advance in a market they have dominated for so long is to be admired. Focusing on their key performing brands and product innovation will put the pressure back on Cadbury’s.

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