The growth of honey sales at the expense of marmalade, down 10% over the past two years, again reflects our desire for more healthy natural foods. Time for a range review I think.

It will sadden wine lovers to hear that because world demand for EU wines is falling, producers will be paid to dig up their vineyards rather than the EU paying the price of distilling unwanted wine into industrial alcohol. The grubbing up of vineyards, particularly in southern France, is a sorry sight indeed, but this has more to do with marketing skills and brand share wars, and our obsession with New World wines, than the quality or value of the wine in the bottle.

Kellogg’s Wake Up to Breakfast promotion featuring, Ian Wright, Jo Frost and Philippa Forrester is described as their big multi-brand on pack campaign. It would have been twice as interesting if it had been skewed towards ‘who would you like to wake up with and breakfast with Kellogg’s. Ian Wright wouldn’t be one of them.

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