The creation of their ‘This Water’ brand has been challenged by some trade journalists but what do they know about anything? Innocent are leading the way in producing great tasting natural drinks and we’ll be backing them.

The Mars free cinema tickets promotion on sharing bags is all the more welcome since the recent Odeon Cinema price ticket hike. Even more tempting is the one million free football match tickets being offered by the Coca Cola Zero brand, as long as you don’t mind making multiple calls from your mobile or registering on line each time you want to check out the competition entry number. Season ticket holders excluded, a million tickets surely represent the attendance of at least two full weekend fixture programmes!

The launch of 27 varieties of new Heinz soups, launched under three sub brands, is going to be difficult to manage without category rationalisation. The ‘Farmers Market’ chilled varieties look promising and the single serve microwavable ‘Taste of the Home’ range is a major advance towards a complete meal.

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