We are eager to offer our customers the widest possible choice. Who is threatening the supplier I would like to know? Isn’t it more a case that big companies are only interested in achieving brand leadership by dominating product categories – usually at any price. We all want demand-driven growth rather than sales-driven growth. Securing brand leadership costs but, as companies like Unilever know, the rewards are manifold.
Gift toiletry packs have not performed particularly well in recent years but we are going all out improve our range for 2007 and provide a good display position in the depot. There is no reason why independents cannot muscle in on this market.
Although Heinz has all but solved its sauce supply situation (I just knew there would be trouble transferring production of HP to Holland), should its priorities be challenged following news of its link to Fortnum Mason and the exclusive production of 3,000 anniversary tins of baked beans?