We, too, performed well on wine in spite of the issue of duty fraud on top brands and heavy multiple discounting. Nielsen’s suggestion that our sector fared badly cannot be upheld. With a lot of independents buying their spirits stock from the multiples, figures will inevitably be distorted. The really good news is that independent off licences and licenced convenience stores still have plenty of opportunity for growth in this category.
Britvic’s Drench might just achieve what other big names have failed to do – attract a younger audience where the volume potential is massive. We will back this one to the hilt.
Thank you P G for your Brand Power Laundry Guide and free Daz point of sale material which you mailed to thousands of independent retailers. If followed through, retailers will get back on track with the right range and effective displays.
Lanson’s launch of a FIFA World Cup Champagne is a bold move. Only England’s involvement beyond June 19 is likely to get the corks popping. I’ll stick to the beer until then.