Blame the wholesale fraternity and trade press. Both have a key roll in communicating with the sector. A local church is selling over pound;2,000 of Fair Trade products a year to its congregation on Sunday mornings after service on a not for profit basis. It has no wish to compete with the local independent retailer and has now persuaded it to take on a selection of Fair Trade goods. If only this could happen nationwide. We are now stocking and actively featuring Fair Trade products, including wines, and want to do our bit in supporting third world countries. Most wholesalers have a heart.
UB’s pound;3m TV campaign supporting the launch of McCoy’s Specials ridged tortilla chips is good news. Additional competition in this buoyant market can do no harm.
Kinder claims to have sold 73 million Hippos since its launch two years ago. The pound;2m injection now for a TV and press campaign for the Happy Hippos and the Kinder brand will hopefully attract even more new consumers.