It is a bold and daring move by Lucozade to launch a cola-flavoured energy drink, but the brand is so dominant that it must be worth a try.
If nothing else, it will get Coke and Pepsi on their feet to protect their markets and provide some good promotional opportunities for the independent trade.
Accolade Wines has high expectations for its recently launched canned wine spritzer under the Echo Falls Spritz brand. I am surprised the company sees its new product as a competitor to canned spirit mixers and is drawing taste comparisons. In my world you simply add sparkling water to your wine and hey presto. It’s pleasing that it has been offered to the independent sector first. At 4% ABV, the dilution is quite heavy but with just 120 calories per 250ml can and containing just one unit of alcohol, the ladies might well take to it. Lambrini watch out.