Hardly a wild success! ‘Must try harder’, as my old headmaster used to say.

Masterfoods’ investment in its Mars Drinks range is impressive and we will be getting behind the full range with a strong promotional support programme.

Nestl eacute; amuses us by stating that KitKat will have a more chocolaty taste because they are increasing the percentage of chocolate on every bar. More chocolate equals more chocolate, then. As a champion eater of Rolo desserts, I just can’t wait to get my taste buds around the new Richmond Ice Cream’s Quality Street flavours. Excellent NPD.

Given the forceful presence of Eatwell’s Feasters chilled microwavable snacks, the Rustlers re-launch and range extensions are only to be expected.

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