There’s plenty of marketing spend and interesting new brands and flavours around but ‘roll out the sunshine’ anyway. Richmond’s new range of ice creams based on the Quality Street brand and Nestle’s Magnificent 7 brands are must stocks this summer.

The richness of Threshers Groups’ 10-day pre-Easter special deal offering 40% off all wines has to be seen in the context of its on-going pricing policy which effectively imposes a 50% premium on a single bottle purchase. Normally, three bottles of a pound;6.49 wine will cost you pound;12.98, or pound;4.33 a bottle. Buy it on the 40% off deal and hey presto, you’ll pay pound;3.89 a bottle, equivalent to a 10% discount.

That doesn’t sound quite so attractive somehow and independents should have no difficulty staying competitive with our uncomplicated value for money offers.

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