Thorntons, the Ferrero-owned chocolate brand, is returning to TV screens for the first time in six years this week with a new creative platform – ‘Pass the love on’ – bringing to life, says Ferrero, “the brand’s ethos that every product is lovingly crafted by Thorntons and perfect for sharing with friends and family.”
The new advert, the first since the brand was acquired by Ferrero, targets consumers in the lead up to Christmas. The ad is being supported by a £4.8m media campaign spanning TV, video-on-demand, press and in-store theatre. The new creative platform – ‘Pass the love on’ – will be amplified by nationwide sampling and shopper media.
Emma Colquhoun, regional category director at Ferrero, commented: “A lot of attention goes into our Thorntons chocolates; that human touch. We know that the one thing that matters in life is showing our nearest and dearest how much they mean to us. This November we’ll be focusing on getting Britain to pass the love on. Starting with TV, we’ll show the nation how much craft and care goes into each and every Thorntons product. From the chocolate maker, to stores across the country, to the shopper, and from the shopper to the ones they love. Our print, social and mobile elements of the campaign will get people involved, whilst showing off our craftsmanship at the same time.
“We’ll be passing the love on in-store too, with nationwide sampling and shopper media set to reignite the passion and popularity that has made Thorntons one of the most trusted confectionery brands here in the UK.”