Tesco is no longer the media’s darling

Rodney Hunt, managing director of The Today’s Group, said he believed there were more opportunities for the wholesale and independent retailer now than there were this time last year.

“The attitude of the media toward the multiples – Tesco in particular – seems to be changing significantly of late. They’ve gone from being the darlings of the media – to the ogres of capitalism – in a very short space of time.”

He described this as tall poppy syndrome, the higher you grow the more likely you’re going to be chopped down.

Hunt urged wholesalers and retailers to take advantage of this shift in attitude to encourage the consumer to give their local independent another go. “We as wholesalers need to be highlighting this about-turn in the media. The press, at the moment, are our biggest allies – they’re a god-send to our retailers – particularly the ones who’ve already got their act together. Let the shopper see that there is a quality alternative to the multiples.”

Hunt said Today’s wholesalers had demonstrated their optimism with a dozen of them expanding through acquisition, new-build or extensions in the last 12 months.

He added: “Don’t be afraid of the big bad wolf. Have the courage to invest. Be innovative and strike now while the iron’s hot.”

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