Today’s Group is set to use iBeacon technology to drive promotional offers in depots as part of its 2016 campaign.
Deal Busters will be rolled out across member depots from March with discounts to include one-day only deals. Retailers will be able to connect to iBeacon using Bluetooth, which will alert them to deals via smartphone notifications.
Additionally two retailers will win free stock for an entire year (total value £12,000 per prize) as part of the £60k prize giveaway plus retailers can try their luck on the ‘Spin to win’ digital wheel for a chance to win money off their shopping, free cases of stock and coupons!
To use iBeacon technology, retailers will need to download the free Today’s Plan for Profit App, available on Apple and Android.