Swizzels cashes in on footy fever with new impulse bag

Traditional British sweet manufacturer Swizzels has launched a new “Football Fever” bag inspired by the upcoming 2016 UEFA European Championships. The new bag contains all the classic Swizzels sweets, but with a footballing theme to celebrate the Euros kicking off in June.

The specially designed bags contain football themed Fruity Pops lollies, football shirt shaped Drumsticks, referee Double Lollies as well as football scarf Refreshers. Unique “Football Fever” sweets will also be included in the bags. These sweets are printed with 40 football themed messages including “PENALTY” and “GOAL” that were chosen by fans of Swizzels on Facebook.

Football Fever Bag

 All sweets contain no artificial colours. Swizzels is the UK’s largest family-owned independent sugar confectionery business.

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