SWA puts lobbying at the top of the agenda

The Scottish Wholesale Association (SWA) announced today that it would be putting lobbying and engaging with politicians on issues of interest to its members at the centre of its activities, with the appointment of Caledonia Public Affairs.

Edinburgh-based Caledonia boasts vast experience in Scottish political and public life, and the team – led by company directors Margaret Smith (pictured) and Devin Scobie – will bring to the SWA first-hand insight into the requirements of elected representatives and the importance of building relationships with key stakeholders.

Smith, who was the constituency MSP for Edinburgh West for 12 years, has  expertise as a former Holyrood committee convener, deputy convener and frontbench spokesperson on a broad range of subject areas including transport, education and health. She also has experience of working with trade associations.

Scobie, who established Caledonia in 2006, has more than 25 years’ experience in public affairs and public relations, and is considered to be one of Scotland’s most experienced public affairs professionals.

“The SWA already enjoys a high profile within the food and drink industry and Caledonia’s task is to extend that exposure to the corridors of Holyrood and Westminster,” said Smith. “We have identified a raft of pertinent issues on which we need to engage with parliamentarians and governments north and south of the Border.

“We’re meeting with Association members on the ground to identify any specific areas which matter to them and their businesses,” she continued. “Going forward, we’ll seek to build effective partnerships with politicians so that when decision-makers are making policies and taking decisions which impact on this important sector they have a better evidence base and understanding from which to work.”

Kate Salmon, SWA executive director, added: “This is an exciting but challenging time for the wholesale industry given ongoing and imminent legislation – much of which changes pace very quickly. For that reason, we need an experienced, dedicated team to keep abreast of the Scottish political scene as we approach the General Election in May and, in 2016, the Holyrood elections.”

Supporting Smith and Scobie’s work with the SWA is Euan Robson, former MSP for Roxburgh and Berwickshire for eight years.

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