Suppliers back loyalty scheme

A new loyalty programme for caterers, Foodservice Rewards, has been launched with participation from Nestlé FoodServices and Young’s Bluecrest Seafood.

The new scheme enables caterers to earn points when purchasing goods by collecting special labels found on participating products. The points are redeemable for rewards.

“Understanding our customers and their needs is of paramount importance,” said David Field, managing director, Nestlé FoodServices. “By investing in the Foodservice Rewards programme we will be able to gain greater customer insight which will allow us to provide our customers with a better service. It also means we can reward our loyal customers.”

“We will benefit from Foodservice Rewards on a product and customer level,” said foodservice director Peter Milsted. “It will provide us with additional marketing support for some key product ranges as well as giving us access to the caterers who are so important to our business.”

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