Supplier teach-in by Blueprint team

Pernod-Ricard has recently taken advantage of the offer made to all Blueprint supplier supporters of training in the development of the Blueprint initiatives.

Ross and Graham Shelley, IMA’s managing director, visited the offices of Pernod-Ricard in London, to fully update head of wholesale activity Richard Jones and his team in the developments and opportunities offered by the Blueprints for wines and for spirits and fortified wines, both of which have been supported keenly by Pernod-Ricard from their inception.

The face-to-face experience and detailed knowledge of how independent retailers work and think has built up in the Blueprint team over more than 11 years since the launch.

Blueprint managers can bring a unique insight into the independent market to supportive suppliers who seek in-depth knowledge of a fragmented sector.

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