Succeeding by applying a time tested formula

RH Amar amp; Co is a full service food distributor whose sales reach extends across the whole of the UK and into Ireland.

Its success in covering all areas effectively is reflected in its results which show sales growth in each of its last 22 financial years.

The company’s success is also due to a time-tested operational formula that applies to all of its principals. RH Amar amp; Co says it restricts the overall number of principals with whom it works to ensure that each one enjoys the level of focus that it deserves.

Focus is a key word at RH Amar amp; Co, which sells only ambient grocery food products specifically so that its resources are not stretched too thin.

“We know the ambient grocery market inside out,” says David Mellor, RH Amar’s chief executive.

“Of course, the temptation is there to go for quick expansion into different sectors such as non-foods, chilled, frozen or even beers, wines and spirits, but there is plenty of opportunity for expansion in ambient grocery foods and we pride ourselves in being experts in the categories in which we choose to work.”

The aim of the company is to become ever more important to buyers and principals alike. The company believes that the experience it has gained since its inception in 1945, combined with the fact that it operates totally out of cash reserves with no requirement for credit facilities, strengthens its hand in providing a secure and knowledgeable source of supply for buyers and an equally secure and cost-effective route to market for existing and prospective principals.

Del Monte has recently chosen RH Amar amp; Co to distribute its range of canned fruit, Fruit Express and its Fruitini products for these very reasons.

RH Amar amp; Co covers all UK trade channels with 60% of its business conducted with the major retail grocery multiples, 20% with foodservice and 20% with the cash and carry, wholesale and independent retail sectors.

While its sales are predominantly of branded products, 20% of its £32m-plus turnover is with private label. The company has been successful in building brands from very small beginnings while also being entrusted with sales responsibility for some major brands.

“We are extremely proud of our portfolio of brands and principals and very choosey about who we take on,” says Mellor.

Its principals include Bertolli olive oil, Del Monte, Cirio, Crespo, Baxters, D’Aucy, Mary Berry, Gaea, Cardini, Geeta’s, Wing Yip and Cooks amp; Co.

He adds: “The company is family owned and family run with huge attention to details and a matching work ethic. In short, RH Amar amp; Co is a modern, professional food distributor imbued throughout with good old-fashioned family values.”

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