Store takings up following Wilson’s NIW challenge

Retailer Lesley Brown has reported significantly higher turnover after Booker chief executive Charles Wilson challenged his company to increase her store’s profitability.

In June 2007 Wilson visited Bill and Lesley Brown’s store at Frankmarsh, Barnstaple, as part of National Independents’ Week and issued the challenge to increase profitability by pound;10,000 in the following 18 months.

Lesley said final figures would not be available until March, but turnover was up by about 10-12%.

Wilson said: “It has been a pleasure to work with Lesley. We initially carried out a full review of the business which led to a number of improvements.

“We re-merchandised her store to ensure it had the best flows and adjacencies for a pleasant and easy shopping environment, to maximise the full sales potential. As well as merchandising, we also looked closely at the range of products Lesley was stocking.”

Speaking about Wilson’s involvement with her store, Lesley said: “I am very pleased it happened, it has helped build our Features > Business, and given us more confidence to speak to suppliers and ask for help.”

Wilson added: “Booker is working with Lesley to improve her availability and to free up her time to concentrate on running the store. We will continue to work closely with Lesley and I am confident we will be able to grow the business still further.”

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