Scandinavian Tobacco Group UK (STG UK) is giving retailers the chance to win prizes ranging from a new van to LCD TVs in a competition to boost sales of its value Roll Your Own (RYO) brand, Salsa.
Running now until the end of November, the competition gives retailers the opportunity to win the main prize of a Citroen Berlingo LX van, worth almost £12,000 with three runners-up receiving a 32″ Sony LCD TV. A further 20 runners up will each receive a half outer of Salsa’s £3.15 price marked pack format.
To enter, retailers need to write their name, address and phone number on the top of any outer of Salsa RYO and send it to Berlingo Van Competition, 250 Centennial Park, Centennial Avenue, Elstree, Borehamwood, Herts WD6 3TH
All the entries received will go into a prize draw. There is no limit to the number of entries allowed so retailers are being urged to stock up on Salsa to improve their chance of winning.
Alan Graham, head of marketing at STG UK said: “Our Salsa £3.15 price marked pack half outer has already grown to become the ranges’ leading format in the wholesale and independent channels in just four months of sale. This really demonstrates how important value for money is for retailers and their customers at the moment. With figures showing value growth of 42% [SymphonyIRI w/e 22-06-13], it’s clear to see that the value RYO segment is booming and presents an important opportunity for retailers. Not only is it the cheapest RYO product, gram for gram, in the C amp;I channel for shoppers, but as it’s available in half outers (5 x 12.5g), it’s also the cheapest out of pocket spend for retailers.”
To support the competition, STG UK is running a series of depot days in cash and carries across the UK with PoS and trade press advertising.