Sterling members expand business

Sterling Supergroup has grown with the addition of a new member and with three existing members moving to bigger premises.

The new member, Lord Premier Foods Limited of Birmingham, is a family owned company that has been trading for 15 years and has a turnover in excess of pound;2.75m. It specialises in serving the catering trade within a 30-mile radius of central Birmingham.

Freezer Fare moved to new premises in Weeley, near Clacton, on March 13. It will now be able to offer a more comprehensive service for its customers and cover a wider geographical area in East Anglia. The new site can accommodate 250 pallets of frozen food, 20 pallets of chilled and 200 pallets of ambient product. It has also just purchased a vending company, Highland Catering, and will be relaunching this service this month.

Chadd’s of Bude had the official opening of its new premises on March 21. It has moved to a modern warehouse on the outskirts of Bude that will allow it to offer an increased range of products.

In the same week Caterfood of Paignton opened its new 20,000sq ft warehouse, which now features ambient and chilled products on the same site as its established frozen food operation.

Caterfood runs a fleet of 35 Mercedes Sprinter multi-temperature vehicles and is about to take delivery of a number of new larger lorries.

Anne Tomlinson, Sterling chief executive, said: “As wholesalers’ product ranges grow, the incremental volumes help all members of the group to get better promotions and trading terms.”

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