Spar UK has launched a 17-strong range of own-label Italian foods.
In store now it comprises four fresh pastas, two pasta sauces, four pizzas, five Italian ready-meals and two garlic breads with RRPs ranging from £2.29 for a ready-meal to £2.99 for a pizza or two for £4 on ready-meals and two for £5 on pizzas.
Susan Darbyshire, Spar UK brand director, said: “Italian food is hugely popular amongst UK consumers. Our new Spar brand Italian range offers quick, easy and convenient meal solutions for customers, as well as great quality and good value with on-going promotions.
“We are encouraging SPAR retailers to block merchandise to create a strong impact in store, cross-sell with a selection of Italian wines and urge staff to try the products so they can recommend them to shoppers,” she said.
The range will be supported by POS, in-store radio and online activity.