Spar’s 12 Deals of Christmas promotion returns for 2016

Spar UK is bringing back its 12 Deals of Christmas campaign this year, kicking off on the 6th October for 12 weeks, with a raft of marketing activities.

The campaign, which ran for the first time in 2015 and was a huge success, delivers shoppers market leading promotions and money-off deals every week.

Offers will run once again on top brands including Smirnoff, Coca-Cola and Budweiser, as well as on Christmas essentials and Spar own-brand products.

Digital activity to support the promotion will include a dedicated “12 Deals” landing page on the Spar website, as well as ideas for last minute Christmas recipes and party planning, such as “Alcoholic Fudge” and “The perfect baked eggs breakfast”.

The website will also feature videos, such as a “How-to guides”. Meanwhile, support from social media will include posts across Facebook, Twitter, Instagram, and to the Christmas section of spar.co.uk.

Also on Facebook and Instagram there will be ads on weeks two, three and four of the 12-week campaign. These will champion the products in a modern and simple style and feature brands such as Smirnoff, Coca-Cola, Budweiser and Spar products.

On the symbol group’s in-store radio, there will be a dedicated advert each week for each new deal, as well as Christmas sweepers, reminders, sound effects and classic Christmas tunes. Finally, retailers will receive in-store POS with an advent calendar theme, to create a magical feel to consumers and highlight the new deals every week.

Andy Burt, senior marketing manager, said: “As retailers are fighting for extra footfall, these deals will drive even more shoppers to our stores every week from early October until Christmas!”

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