Spar UK has launched a new range of own-label wines, which target specific customer missions and occasions.
The first phase of the launch started in October with the introduction of “Everyday Drinking” and “Varietals” wines. There are five skus in the “Easy Drinking” range. These wines are designed to be easily identifiable by their style and value and aimed at customers who buy a particular quality of wine at a certain price point.
There are 12 skus in the “Varietal” range, which aims to reflect modern trends in wine. Spar says the wines are “strategically sourced” for best value. Phase 2 of the new wine roll-out will take place in Spring 2018 when a range exclusives and regionals will be added.
Philippa Carr MW, consultant to Spar UK said: “Convenience is key to consumers and Spar has seized the opportunity available by developing a range of wine that is on trend, relevant and offers consumer’s great value for money.”
Matt Fowkes , Spar UK Wine trading manager added: “Our new ‘Everyday Drinking’ range at £5 and ‘Varietals’ range at £6 are a result of an extensive review of our Spar brand wine values. We are targeting customers who buy wine by their preferred style and key grape varieties. We’ve made selecting wine easier and more accessible for them.”
Cath McIlwham, Spar UK head of brand added: “We are very excited to bring this new range of wine to the convenience market. This modern new range is unique to Spar. The packaging is bold and engaging while at the same time the product has award winning quality and will be available at ongoing EDLP.”
The launch is being supported by a marketing campaign, which includes Spar radio, instore PoS, newsletters, social media, consumer web features and PR.