Spar UK tucks into British Food Fortnight

Spar UK is launching promotions in 2,200 stores across the country in support of British Food Fortnight, which kicks off on Friday July 27 and runs until August 12.

Retailers have been sent a British Food Fortnight PoS pack including lollipop cards, balloons, posters and shelf barkers to highlight any local and British produce in their shops. The event has a new logo and patriotic promotional material bearing the slogans “Be Patriotic!” and “Support the home team!”.

The event traditionally takes place during the autumn, but this year has moved to run at the same time as the Olympics under the title Love British Food 2012.

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