SPAR sweetens its own-label confectionery range

SPAR is updating its own-label sharing confectionery range with two new lines to help boost the range that is already seeing annual sales of £4m since launch two years ago.

Strawberry Bon Bons and Fruit Chews join the selection and are both price marked at £1 per 170g sharing bag, while several other lines in the range have also been improved including Clotted Cream Fudge, Mint Humbugs and Mint Selection. 

Susan Darbyshire, SPAR UK brand director, said: “Our SPAR brand confectionery range continues to be a real success story, with sales two years on from launch growing at 25% year on year. Our own brand confectionery sales now represent 5% of SPAR’s total confectionery category sales – almost doubling over the past two years.

“These new additions to the range, combined with quality upgrade on three lines, brings us bang range up to date with design, flavours and textures in the confectionery category,” she added.

There are 20 products now available in this sharing bag format, all at £1 PMP.

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