Spar brand on a roll for own-label wins

Spar has won six more awards for its own label range, continuing the winning streak that saw the symbol group scoop more thann 100 awards last year.

Spar’s Belgian Chocolate Ice Creams won Best Frozen Product for 2015 at the FMT Food Industry awards, while its Strawberry Cheesecake Ice Cream, Mini Flapjack Bites and Buttery and Luxury Mince Pies all received a Highly Commended Awards for their quality. Spar brand Chocolate Pot Dessert was also a finalist at the awards in the Best Dairy Product category.

Susan Darbyshire, Spar UK brand director, said: “After winning more than 100 awards in 2014 we are keen to continue our success into 2015. We want to keep showing that Spar has a fantastic own brand range which offers excellent quality and value to our customers. It’s our customers and retailers we have in mind when creating products, so when we win awards ultimately they are the winners, too.

“We will be focusing a lot of effort on promoting all our award winners to customers throughout this year,” she added.

Over the next month, many of Spar’s brand’s winning products and their ranges will be on promotion to encourage shoppers to try them, and help retailers boost sales.

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